Marketing Campaigns

When it comes to creating a marketing campaign, most companies are faced with a multitude of problems regarding their data. They have dozens, hundreds, or even thousands of locations that they have to supply with marketing materials. Often times, these locations need different quantities of each of the marketing materials based on the layout of their store.

This leaves Janice, the Director of Marketing of a multi-location business, with two solutions:

• She can intentionally produce and send too many of each marketing materials to ensure that each location receives enough
• She can spend countless hours going through numerous spreadsheets or databases to try to determine the correct quantities

In either scenario, she is over-spending for their marketing campaign. In the first scenario, she is paying more in production and freight than is necessary to ensure that each location receives enough marketing materials. In the second scenario, she is allocating too many labor hours (and therefore money) to try to come up to the correct quantities- something that is generally ripe with human error.

What if there were an easier way?

What if Janice could spend more time focused on actual marketing and less time on data manipulation? What if she could solve both of the problems they currently face without over-spending on either scenario?

Now she can…

With our software, Janice can now choose which locations should receive her marketing materials based solely off the criteria that she determines. For instance, she only wants to send bi-lingual breakfast drive-through signs to her locations that are bilingual, have at least one drive through, and that are open for breakfast. Instead of sifting through endless spreadsheets trying to determine which stores meet the exact criteria, with our software, she simply clicks the checkboxes for Bilingual, Has Drive Through, and Serves Breakfast and then she can move on.

Even better is that Janice doesn’t need to guess at the number of drive throughs at each of her location. Since some of her locations have one drive through and others have 2, Janice can simply set the number per location to equal the number of drive throughs. In short, her campaign will now include the correct number of bilingual drive-through posters for each location, and will only allocate those posters to the locations which have drive throughs, serve breakfast, and are marked as bilingual.

Better yet is the fact that Janice can do the exact same to get the correct number of register toppers, window clings, entry posters, or any other item that needs a unique number per location.

No guess work, no investigative work, no excess material. Janice is now taking control of her marketing campaign.